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mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
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mso-ansi-language:#0400;
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mso-bidi-language:#0400;}產品叫做"山寨"。山寨是指《水滸傳》中"梁山泊"一類的綠林好漢棲身之地。這個稱謂的由來是，中國的默默無聞的企業與世界品牌抗爭的格局，很像是古代的山寨豪傑對抗官府。
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mso-bidi-language:#0400;}山寨的鼻祖，那就是中國本土汽車奇瑞QQ。本世紀初問世的奇瑞QQ汽車，從外型上仿效了通用大宇的雪佛蘭，內裝同跨國合資企業共同開發的發動機，在中國市場上一經亮相便大獲成功。
延伸閱讀: 剖析：“山寨”現象中流淌著中國俠客文化.doc